경영학/예시
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Hyundai Motorstudio경영학/예시 2024. 1. 18. 00:39
The example I'm going to introduce is Hyundai Motorstudio, which is established and operated by Hyundai Motor Company. Focusing solely on product sales may increase profits, but it's unlikely to increase brand preference and differentiation. As a strategy to build brand preference and promote sustainability, Hyundai has built spaces dedicated to brand experience in key locations, including Gangn..