I enjoy combining different ideas and creating new outcomes.

 

> To begin with, I have a wide range of interests, and I enjoy combining different ideas and creating new outcomes. In the future, I’d like to work in a job where I can make the most contribution possible. I’d like to work in an organization that is more closely aligned with public affairs than a private company, and I’d like to be in a position where I can make decisions as I go along.

 

> My favorite brand is Korean Air. Korean Air is one of the few Korean companies that consistently uses patriotic marketing, and they've been able to use their Korean aesthetic to build brand recognition. Other companies, including other airlines, tend to hold back on patriotic marketing in order to internationalize, but Korean Air has taken the opposite approach and used their national flag to internationalize, and it seems to have been quite successful. It's interesting to see how patriotic marketing is not limited to the domestic market, but has been successful in conjunction with internationalization, and that is why I’m very attached to the brand.

 

> ‘HOW MANY ITEMS SHOULD BE DISPLAYED IN A STORE?’ The author raises the question: if products are crowded, does that make them less valuable? Previous research has mediated the relationship between social density and product valuation, showing that individuals rate higher prices and higher willingness to pay for products presented in less crowded situations. I think the author’s question is valid, and I offer an alternative.

 

When you look at the way supermarket and department stores display their products, it seems that they often just place the products that they want to strategically emphasize in a prominent position. However, I think there is room for more sales effectiveness by adjusting the details of the display. For example, there are cases where all products are displayed in the same number, but if you display fewer products that are not selling well, and more products that are selling well, I think you can draw more attention to the products that are not selling well due to scarcity. I concludes my presentation.